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Research papers

Calculating the eROI for pharmaceutical websites

This paper seeks to provide some evidence on the return on investment of a website (e-ROI) using a longitudinal web survey methodology.Using data from 459 respondents, the results show that almost two out of three site visitors consult a doctor after...

Catalogue: Global Healthcare 2006
Authors: Christophe Vergult, Fonny Schenck, Niels Schillewaert
February 6, 2006
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Citation

Vergult, Schenck and Schillewaert (2006a, February 06). Calculating the eROI for pharmaceutical websites. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/calculating-the-eroi-for-pharmaceutical-websites